The study shows reaching a goal expressed in round numbers results in higher levels of customer satisfaction. That was particularly true when the final goal was still distant. Hitting intermediate targets expressed as round numbers increased customers’ feeling of progress at low levels of achievement.
Customers feel more accomplished when progress tracked in round numbers
The study shows reaching a goal expressed in round numbers results in higher levels of customer satisfaction. That was particularly true when the final goal was still distant. Hitting intermediate targets expressed as round numbers increased customers’ feeling of progress at low levels of achievement.